A success story of E-Commerce and its causes

Monday, February 2, 2009



There are a lot of successful stories of e-commerce in business world today. One of the most successes is e-bay. eBay is a company which started in year 1995 to connect hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together.
Despite differences in language, culture and economic status, people around the world are united in their fundamental need to connect, discover and interact with each other.People seek fulfillment of these basic needs in their day-to-day activities. As we explore, learn, shop, share and talk with each other, we are also aspiring toward a more emotionally satisfying experience as human beings.
eBay's original vision was to create the world's first global economic democracy. We saw a "people's market" in which anyone in the world could sell or buy just about anything for a fair price. And today on the eBay marketplace, trust, honesty and efficiency are rewarded more than size or status.
eBay has built an online person-to-person trading community on Internet, using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale and the buyers are allowed to bid on the items which they are interested on. All eBay users can browse through listed items in a fully automated way. The items are arranged by topics, where each type of auction has its own category. They are having both streamlined and globalised traditional person-to-person trading. Their facility is easy for the buyers to explore and enables the sellers list an item for sale immediately within minutes of registering. The binding contract of the auction is between the winning bidder and the seller only.

Causes of success

According to the spokesperson of eBay, Kevin Pursglove, he thinks that people really enjoy the experience of the shopping bazaar. He also thinks that the buyers are enjoying the hunt and the competition of the bidding process. Everybody likes to get a bargain and they would like to negotiate a little bit over the price. So eBay auction format can allows users to do so.
Furthermore, the great majority of people who are selling on eBay are really warm, decent, trustworthy and honest people. Therefore, a lot of people would like to do transactions at eBay. eBay also provide eBay security centre and Pay Pal system to ensure all the transactions are in the safety condition. Other than that, eBay might be the first example where a commerce site has actually been built around a society where people exchanging information and also goods, services and merchandise.
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